Daytona Beach’s 85 year old Main Street Pier will soon be getting a makeover. City officials announced Thursday morning Joe’s Crab Shack will take up residency at the pier.
Daytona Beach’s Public Information Officer, Susan Cerbone, says since the city acquired the pier in 2009 it has been in search of a national chain or restaurant to open on the pier.
“This signifies years of hard work that we have done to try to get a national chain,” Cerbone said.
Cerbone says the city has invested more than four million dollars into rehabilitating the historic pier.
“We replaced all of the rotten wood, put new windows in, and we have completely redone the decking. It’s pretty much a brand new pier it just look the same as it did in the 1920’s” Cerbone said.
She says that the city plans to attract not only tourists with the renovations but also locals.
“We are hoping the restaurant attracts more people from the area. The Joe’s Crab Shack folks have also said that they would be employing about 300 people,” Cerbone said.
Daytona Beach local, Neil Carter, says he looks forward to the job opportunities the restaurant will create.
“Right now our unemployment is very high so we definitely need the local jobs coming into the community,” Carter said.
Mardi Gras Fun Center is a game arcade located on Daytona Beach’s boardwalk. Business owner Dino Paspalakis says Joe’s Crab Shack will bring new customers to the arcade.
“A lot of people will be coming down which brings more people to the boardwalk so they can check out the games, check out the rides and everything the boardwalk has to offer,” Paspalakis said.
Cerbone says Joe’s Crab Shack will pay more than $400,000 a year to rent space on the pier.
“We are hoping the city will make money, but what’s more important is to get the money back to reinvest in the maintenance of the pier. Since the pier is on the ocean it’s under stress from the elements 365 days a year,” Cerbone said.
She says Maintenance fees could cost as high as $442,300 each year.
Joe’s Crab Shack features 118 locations throughout the United States and 11 in Florida. This will be the first store of the restaurant chain to operate on a pier.
Joe’s Crab Shack is set to open in Spring, 2012.